Community Update: Campbell Main Street Received New Branding
March 22, 2023 | Ben White
Campbell Main Street has been a Main Street program for just over 2 years. In that time, they have been in the Community Empowerment Grant program, a competitively selected grant for services that assist in establishing a locally empowered organization focused on downtown development through adopted strategies, developed from community input. In that time, the organization has been successful in creating new events and projects that have reinvigorated the downtown area and brought the community together.
To further these early efforts, Missouri Main Street Connection and Campbell Main Street partnered together to elevate the already outstanding work being completed by the people in this community. As part of the Rural Community Development Initiative (RCDI) grant through USDA, Campbell, MO received branding services. This process allowed the community to come together through input sessions on what is important for the future of downtown and the community and turn those elements into a community and downtown brand.
Ben Muldrow of Arnett Muldrow & Associates brought his expertise to:
Present on the Promotion point of Main Street
Solicit input, needs, and wants of the community to provide a comprehensive and cohesive branding service that brought a cohesive identity to the community
- Recommend a new brand scheme for multiple entities, including Main Street Campbell, the Peach Fair Festival, and the City of Campbell.
This service helped to bring targeted short-term and long-term recommendations for the downtown and community. Campbell Main Street received a new brand scheme that can be implemented to promote Campbell as a place to live, work, and visit. The Main Street Board will now review the brand scheme they received and vote to adopt it. Look out for Campbell Main Street’s new branding soon. Through this service, this passionate community of just 1,500 now has the direction and resources to continue to grow and build on the expanding economic ecosystem being cultivated in downtown.