Mornings on Main Webinar: Events are Catalysts for Economic Growth

Mornings on Main Webinar: Events are Catalysts for Economic Growth

Events are more than celebrations—they are catalysts for economic growth, tourism, and community pride. In this session, Lyndsey Baxter will share how the Downtown Excelsior Partnership (DEP) has revitalized its district by hosting events that honor local history, culture, and businesses.

Attendees will learn practical strategies for:

• Designing events that reflect their community’s unique identity.
• Engaging businesses and stakeholders to maximize participation and revenue.
• Building sustainable partnerships and sponsorships.
• Using creative marketing, social media, and storytelling to boost attendance.
• Measuring impact and tracking economic benefits for long-term success.

Through real-world examples—from large-scale festivals like BBQ & Fly-In on the River to niche experiences like the Chocolate Tour—this webinar will provide actionable insights and proven best practices for communities seeking to strengthen their downtown event strategies.

Speakers:

Lyndsey Baxter, Executive Director, Downtown Excelsior Partnership

Lyndsey M. Baxter is a dynamic leader and advocate for downtown revitalization, serving as the Executive Director of Downtown Excelsior Partnership, Inc. (DEP) in Excelsior Springs, Missouri. With a passion for economic development, placemaking, and community engagement, she has played a pivotal role in transforming Downtown Excelsior Springs into a thriving destination for residents, visitors, and entrepreneurs. Under her leadership, DEP has launched innovative marketing campaigns, impactful public improvement projects, and signature events that drive economic growth while preserving the district’s historic charm. She has successfully secured funding for wayfinding signage, streetscape enhancements, and public art installations, ensuring that Excelsior Springs remains a vibrant and welcoming place for all. Lyndsey is also deeply involved in event development and tourism initiatives, spearheading large-scale experiences such as the BBQ & Fly-In on the River, Witch Way to the Wine, and Christmas in Excelsior. Her expertise in strategic event planning, sponsorship acquisition, and economic impact measurement has positioned DEP’s events as key drivers of local business success.

This webinar is brought to you by:

This webinar is a private and public partnership with the Department of Economic Development, Main Street America, and Missouri Main Street Connection.

This institution is an equal opportunity provider and employer.