How to Package & Leverage the Value of Your Program to Your Five Audiences
February 22, 2021 | Janie Dennison
March 12, 2021 | 9:00AM – 4:00PM CST
We are excited to be partnering with Georgia Main Street on this workshop! In this workshop, five audiences will be identified as those to which you need to be able to communicate your brand. We will discuss creative ways to expand your brand and to communicate the value and importance of what your organization does for the community.
This workshop offers a good opportunity to learn how to highlight the impact and value of your Main Street program. This training will teach you the tools to build the case for continued support and sustaining your organization in the future.
All attendees will learn from examples that will be shared from around the country.
About The Presenter:
BEN MULDROW is a place branding and economic development expert who has spent the last 18 years assisting communities to develop identities that attract investors and encourage private and public organizations to commit to community development projects that lead to economic vitality, environmental stewardship, and social advancement.
As a partner at Arnett Muldrow & Associates, Ben has designed creative branding and marketing systems in over 600 communities across 40 states and 5 countries, making him a true leader in place branding and cementing his ability to combine strategic planning, brand development, interactive marketing, public relations, and social media capabilities to preserve and promote the power of place.
In the Main Street world, Ben is known as a true innovator. Not only has he introduced the Main Street world to branding, he has introduced the ideas of micro-retail incubation, retail master plans, the five audiences of Main Street, and most recently he has created a template adopted across the country to communicate the effectiveness of our local programs. Ben has spoken at 14 National Main Street Conferences, keynoted numerous state and regional Main Street conferences, and has spoken to over 250,000 people about the importance of America’s downtowns. A founding contributor of Proud Places, and collaborator with Reopen Main Street, Ben is passionate about the relationships between people and place.
More details and registration available here:
https://www.momainstreet.org//Programs.aspx?PID=86
