Retail Realities in the Age of COVID-19
August 19, 2020 | Janie Dennison
Mornings on Main with Seanette Corkill and Anne Marie Luthro
Wednesday, September 16 at 8:30AM
To say that COVID-19 has changed things is quite the understatement! In this 60-minute, “Getting Back in the Game” presentation, retail specialists, Seanette Corkill and Anne Marie Luthro, will explore where shoppers are now both emotionally and physically and what retailers can do to accommodate them and still deliver a great store experience during this pandemic. This presentation and conversation will cover shopper expectations and behaviors, best practices for storefronts, what a new level of customer service means, floor plans and visual merchandising tactics that accommodate social distancing, and no-touch shopping.
Seanette Corkill is the owner of Frontdoor Back, a store design and visual merchandising firm. Seanette’s focus is helping independent businesses stay competitive. She is an experienced and objective retail environment expert. Seanette is also a frequent National and regional Main Street speaker and presents on topics such as store design, building facades, window displays, lighting terminology and techniques, and visual merchandising to retail groups and business districts across the country. Seanette provides custom training and design solutions for store owners. She is effective at applying retail space planning and design principals to improve a store’s “retail sophistication“ and stimulate sales. Her forte is identifying small changes that create big impacts.
Anne Marie Luthro, principal of AML Insights, is a shopper behavior and retail strategy expert trained at focusing a critical eye and a keen ear on all things retail. Anne Marie researches the MAZE– any retail environment, the MOUSE– key shoppers, and the CHEESE– the stores’ products and services. Finding the right balance of power, the pain points, and the moments of joy in stores are keys in creating profitable retail experiences. She spent twenty years studying Fortune 500 retailers and their shoppers’ behaviors. AML combines databased research and historical perspective when consulting for retailers.
Register here: https://register.gotowebinar.com/register/3373867231777344784
